The Campaign That Waited — a Ramadan insight that changed Nestlé’s advertising
During Ramadan, people practise restraint. Food advertising keeps serving temptation. For Nestlé, we saw an opportunity in that tension. If our audience could wait until sunset, our campaign could too. We built **The Campaign That Waited** around the anticipation of food. During fasting hours, we showed glasses before the pour, desserts beneath their covers and […]