Digital dinner: Finnish food brand HK® jumps into the metaverse to serve “metawurst”

<strong>Digital dinner: Finnish food brand HK</strong><sup>®</sup><strong> jumps into the metaverse to serve “metawurst”</strong>

One of Finland’s leading food brands HK ® connects Mettwurst lovers to virtual reality by creating a sausage to be savoured in metaverse. Five NFTs, called Metavursti (‘metawurst’) will be auctioned on the OpenSea marketplace starting March 1. Nordic food expertise and innovation is at the top of the world. For the Finns, sausage plays […]

Pringles Launch New Marketing Campaign, ‘Mind Popping’, In First Global Brand Re-Launch In Over 25 years

Pringles Launch New Marketing Campaign, ‘Mind Popping’, In First Global Brand Re-Launch In Over 25 years

Pringles is launching a new marketing campaign to connect with fans of the crisps who love expressing their playful side.  ‘Mind Popping’ is the first time the brand’s positioning has been refreshed since the launch of Pop, Play, Eat and the iconic ‘Once You Pop, You Can’t Stop’. The campaign kicks off this week with […]

“Pringles, in conjunction with Xbox, brings gaming to the real world”

Grey London is launching a campaign for Pringles, targeting the ever-expanding gaming market, that sees Xbox champions leave the screen and enter the real world in a fun fantasy style starring Pringles as the ultimate go-to snack for gamers.

“Pringles, in conjunction with Xbox, brings gaming to the real world”

PRINGLES Grey London from Grey London on Vimeo. ‘Pringles has entered the game’ is currently running in France and Germany, and launched in the UK on Monday 30th March. Highlighting the association between the brand and gaming with taglines such as ‘Pop, play, eat’, the series of films offers the audience a fun look at the world […]