With the aim to promote the perfect way to consume Guaraná in its main international markets, Guaraná Antarctica, the most-popular Brazilian soft drink in the world, has just launched a one-of-a kind experience: the first Orchard Drive-Thru. During an activation held on a boiling-hot day near Lisbon, Portugal, the public was able to savor Amazonian […]
Brazilian pastel on the outside. Portuguese Pastel on the inside If you’ve been to Portugal, you’ll very likely have tried the world-famous egg-custard pastry ‘Pastel de Belém’, also known as ‘Pastel de Natas.’ If you´ve been to Brazil, you’ll very likely have tried Guaraná Antarctica, Brazil’s very own, original soda, and one of the most […]
Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene Terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100% recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued […]
Beverage brand Guaraná Antarctica teamed with creative agency F/Nazca Saatchi & Saatchi to launch the Wara’ná Book. The homemade book captures the 95-year history of the Ambev owned soft drink. The limited edition book is divided into four fascicles that invite readers to learn about, and sometimes feel, every detail of the native Amazonian fruit which is also […]