Diageo kicks off digital, multi-trigger dynamic out of home campaign for GUINNESS SIX NATIONS 2020

Diageo kicks off digital, multi-trigger dynamic out of home campaign for GUINNESS SIX NATIONS 2020

As tensions rise and the competition heats up in this year’s GUINNESS SIX NATIONS, the championship’s title partner has rolled out a nationwide digital dynamic out-of-home campaign, that is encouraging fans to “settle in” to match venues, pubs, bars or at home and take in a game with a pint of the black stuff. Devised […]

New and distinctively smooth – HeyHuman launches Diageo’s Guinness Smooth across Africa

New and distinctively smooth – HeyHuman launches Diageo’s Guinness Smooth across Africa

Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]

Sisters Clash in England vs Scotland Tale as Guinness Celebrates Women’s Six Nations

Sisters Clash in England vs Scotland Tale as Guinness Celebrates Women’s Six Nations

Guinness has told the story of two rugby-loving sisters fighting for opposing factions to mark its sponsorship of the Women’s Six Nations. In an ad called ‘Sisters’, the brand follows the real-life story of rugby stars, sisters, Harriet and Bridget Millar-Mills, who represented opposing England and Scotland national teams in 2013 – a battle of the […]

AMV BBDO and Guinness Rebrand Tap Water to Guinness Clear

AMV BBDO and Guinness Rebrand Tap Water to Guinness Clear

Guinness launches its new global responsible drinking campaign to encourage moderation amongst the millions of fans who’ll be enjoying the 2019 Guinness Six Nations – kicking off on Friday, 1st February.  Swapping beer for a glass of water now and then can help you to moderate your drinking. But the trouble is – not everyone […]

The Guinness Storehouse Introduces The Guinness STOUTie

The Guinness Storehouse Introduces The Guinness STOUTie

Next time you are visiting The Guinness Storehouse in Dublin, your adventure will be even more memorable thanks to the introduction of the Guinness STOUTie, the ultimate way to make your pint your own. Launching on November 1st to mark International Stout Day, a worldwide celebration of the distinctive beer style, visitors to The Guinness […]

Guinness Champions Inspirational Stories in Latest Instalment of ‘Made of Black’ Campaign

Guinness Champions Inspirational Stories in Latest Instalment of ‘Made of Black’ Campaign

In the latest campaign for Guinness, AMV BBDO tells four uplifting ‘Made of Black’ stories that celebrate individuals who are showing unexpected character in the world of football, and inspiring those around them. The four films were directed by Wilkins & Maguire – BAFTA nominated documentary-makers at production company Stink and co-written with Andy Clough […]

Guinness Use Behavioural Data to Locate and Reach Draught Enthusiasts

Guinness Use Behavioural Data to Locate and Reach Draught Enthusiasts

Guinness has launched a highly targeted, out-of-home (OOH) campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. The campaign draws mobile data from apps, Instagram and Twitter to identify a bespoke audience demonstrating a passion for sports and pubs, combined with […]

Guinness’ ‘Compton Cowboys’ Campaign Challenges Stereotypes to Enrich All of Our Lives

Guinness’ ‘Compton Cowboys’ Campaign Challenges Stereotypes to Enrich All of Our Lives

The release of a new Guinness advert, portraying the story of ‘The Compton Cowboys’, which will air for the first time in the UK on September 18. The new release is the next chapter of the iconic ‘Made of More’ series, which champions real people who have shown unexpected character to enrich the world around […]

Diageo Intend to Bring Highly Successful Guinness Open Gate Brewery Concept to USA

Diageo Intend to Bring Highly Successful Guinness Open Gate Brewery Concept to USA

Continuing the momentum from Diageo Beer Company USA’s positive half year financial results, Diageo announced its intention to build a US version of Dublin’s popular Guinness Open Gate Brewery in Baltimore County, Maryland. As currently planned, the company would build a mid-sized Guinness brewery and a Guinness visitor experience with an innovation microbrewery at the […]

Ogilvy & Mather Malaysia Introduces Limited Edition Guinness Signature Cocktail Glass Series

Ogilvy & Mather Malaysia Introduces Limited Edition Guinness Signature Cocktail Glass Series

Famous the world over, the iconic Guinness tulip glass was designed to perfect proportions to pour the perfect pint. The signature glass every Guinness is poured in is as famous and iconic as the drink itself. Guinness drinkers expect their Guinness to be served only in its rightful glass. Guinness wanted to be true to […]

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