Chase Design Group develops a new look for the shops reflecting the brand’s “Thät’s Dazs” personality It’s not every day that a brand has the opportunity to develop a truly 360-degree brand experience – from packaging to retail environments. But, in the case of Häagen Dazs it was. Creative agency, Chase Design Group worked with […]
Häagen-Dazs has teamed up with Pierre Hermé, the ‘Picasso of pastries’, to create the ultimate indulgence with a French twist. The new global campaign is part of Häagen-Dazs’ ethos “Don’t Hold Back,” and celebrates French culture, love, and macarons. Häagen-Dazs don’t want you to hold back on the French vibes in their new global campaign. […]
Reuben Mattus made the ice cream, but Rose Mattus made Haagen-Dazs. This International Women’s Day in support of the theme, Embrace Equity, Häagen-Dazs is proud to be celebrating its pioneering female founder, with a global initiative to shine a light on her unsung contribution to the brand and her #DontHoldBack ethos. On 8th March, Häagen-Dazs […]
Chase Design Group collaborates with Brooklyn artist, Jade Purple Brown, to capture a playful, vibrant spirit
Häagen-Dazs is helping consumers cool off during hot summer days with the launch of its City Sweets collection. Inspired by street food and desserts from around the world. Five new flavors including, Dulche de Leche Churro, Coffee Chocolate Brownie, Chocolate Peanut Butter Pretzel, Summer Berry Cake Pop, and Black and White Cookie are rolling out […]
Häagen-Dazs Germany Invests In Generation Hustle Via An Innovative ‘Don’t Hold Back’ Social Competition
Luxury ice cream brand Häagen-Dazs has announced the launch of a new pop-up experience called ‘Häagen-Bar’. The pop-up locations, currently in France and Spain, combine two of life’s greatest indulgences: ice-cream and cocktails. The activation is part of the brand’s new campaign “Love the Mix”, that celebrates mixing the unexpected. This idea is one part of […]
Häagen-Dazs has launched a four-week promotional campaign, offering German customers a variety of discounted films on Amazon Fire TV devices each week. The drive builds on the ice cream powerhouse’s ongoing celebration of female empowerment, with each of the films amplifying the brand’s #DontHoldBack messaging. It also aims to boost awareness of the limited-edition DUO flavours, which […]
Häagen-Dazs has launched a new global creative campaign in partnership with the blockbuster movie Wonder Woman 1984, celebrating female empowerment and encouraging women with an inspiring call to arms: “Don’t Hold Back”. Häagen-Dazs // Day Of Wonder – 25sec from Space on Vimeo. This exclusive global partnership between Warner Bros. and General Mills is the first […]
Luxury ice cream brand Häagen-Dazs is shaking up the ice cream category by launching a 2-in-1 ice-cream; a multi-texture creation in three flavours: Belgian Chocolate & Vanilla Crunch, Dark Chocolate & Salted Caramel Crunch and Belgian Chocolate & Strawberry. Available from the end of January, the completely unique proposition is set to drive category value by answering a consumer […]
Building on the popularity of its award-winning lockdown entertainment series Secret Sofa by Häagen-Dazs, luxury ice cream brand Häagen-Dazs has again teamed up with Secret Cinema, the pioneers of immersive storytelling, to announce the launch of its one-off Xmas Edition– available to stream on Friday 18th December at 7:30pm (GMT). Keeping spirits bright this Christmas and spreading joy, Secret Sofa by Häagen-Dazs will return with a virtual seasonal screening of the 2003 […]