Luxury ice cream brand Häagen-Dazs will be the headline sponsor of the Openaire Float-In Cinema by Häagen-Dazs in London – the UK’s first ever cinematic experience by boat. It follows the pioneering global first ‘cinema on water’ concept by Häagen-Dazs in partnership with the City of Paris and MK2 earlier this summer known as “Cinema Sur L’Eau”. With […]
Luxury ice cream brand encourages nation to live authentically with boldest creative to date
Indulgent ice cream maker Häagen-Dazs has launched a new, multi-million-pound global marketing campaign, ‘Don’t Hold Back’, designed to inspire people to live life to the full. Now live in the UK, the campaign sees the General Mills-owned brand back on TV screens this summer with a striking, vibrant new creative, which centres around hero products from Häagen-Dazs’ fruit […]
Häagen-Dazs Germany and creative agency Space has launched a multi-channel, fashion-led campaign to further strengthen the brand’s positioning within fashion and lifestyle. The campaign, running throughout the summer, highlights two new Häagen-Dazs flavours within the Fruit Obsessions range; Zesty Lemon & Mandarin and Juicy White Peach & Raspberry. Building on the brand’s new global idea […]
Luxury ice cream brand Häagen-Dazs no longer includes a single-use plastic spoon in its mini cup multipacks. A move that the brand estimates will save 126 tonnes of plastic and will prevent the distribution of around 30 million plastic spoons in the UK alone on an annual basis. This removal is the first step for […]
Häagen-Dazs collaborates with Sipsmith to create ‘Caramel Royale’ inspired by the iconic film
This Friday at 7.30pm, audiences can open their living room to one of the most successful British film franchises – James Bond – as Häagen-Dazs and Secret Cinema present the critically-acclaimed Casino Royale (2006) directed by Martin Campbell and starring Daniel Craig as James Bond. An alternative to the classic dry Martini, try the new bespoke creation ‘Caramel Royale’, a collaboration […]
The first Secret Sofa screening to be Grand Budapest Hotel
Luxury ice cream brand Häagen-Dazs has teamed up with Secret Cinema, the pioneers of immersive storytelling, to launch Secret Sofa – a weekly home entertainment series where audiences can create their own unique immersive cinema experiences – to tie in with the its new “Häag-Indoors” initiative. For eight weeks at 7.30pm BST every Friday, Secret […]