To show how its soda spreads happiness, Coca-Cola has unveiled its latest ad highlighting how the simple gesture of sharing its soft drink goes a long way in encouraging positivity. In the quirky spot, unfortunate things happen to various individuals, from a guitarist breaking a string to a man rescued from a burning house. Each […]
As an ambassador of happiness, soft drink brand Coca-Cola has launched a fun campaign with emoji URLs. With every joyful emoji tagged to a ‘.ws’ suffix, accessing the URLs on a mobile web browser leads users to a specially created website where they can register their very own emoji web addresses. DDB Puerto Rico commented: […]
After getting shoppers in Milan to share a cab ride together, Coca-Cola’s latest ‘Happiness’ stunt involved giving out free wrapping paper to shoppers in Belgium. Together with Duval Guillaume, it created billboards that dispensed wrapping paper and installed several of them in shopping malls across the country right before Christmas. Shoppers could help themselves to […]