Mike’s Hard Lemonade Celebrates Momentous Occasions in New Ads by Havas Chicago

Mike’s Hard Lemonade Celebrates Momentous Occasions in New Ads by Havas Chicago

Multidisciplinary studio Golden LA captures the joy of momentous occasions with a series of spots for Mike’s Hard Lemonade. Created by Havas Chicago, director Ross Cooper brings his knack for pioneering visual techniques to craft the trio of dynamic ads. Airing on May 6 on broadcast, the three new spots of “The Brighter Times” summer […]

Mike’s Hard Lemonade is on a Mission to Deliver Good News this Summer

Mike’s Hard Lemonade is on a Mission to Deliver Good News this Summer

On a day comprised of pranks and trickery, Mike’s Hard Lemonade is speaking the truth when it comes to happiness. On April 1, the brand announced a summer campaign—The Brighter Times—to celebrate the third year of its “Drink on the bright side” mantra. The Brighter Times, created to combat ongoing news fatigue and instead remind people […]