Millennials’ Focus on Healthy Eating Fuels the Free-From Segment, According to Future Thinking
New research into UK shoppers’ attitudes towards free-from food and drink has revealed that younger consumers choose it as part of a healthy lifestyle choice, rather than due to allergies or intolerances. The study, conducted by research agency Future Thinking, questioned a representative sample of 2,000 Brits and found that almost half (43%) of 16-34-year […]