Publicis•Poke has teamed up with Heineken 0.0 and football legend Gareth Bale to create a brand-new spot which focuses on the good times that going alcohol-free can bring – and how it doesn’t have to mean the end of your social life this January. Created by Publicis•Poke, 20” spot ‘Don’t Bale on Your Mates’, sees […]
Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and innovative tools to socialize while gaming. Heineken® is launching ‘TH3 G4M1NG FR1DG3’, a custom-made PC integrated with a Heineken® beer fridge thanks to an innovative cooling system. It is designed […]
Heineken® 0.0 Uses History To Tackle The Myth That Choosing A Non-Alcohol Drink Is The Unsociable Option, With New ‘Cheers With No Alcohol. Now You Can’ campaign
Craving a sip of beer just before your drive? Unlock this fridge of Heineken 0.0 with your car key.
Thirsting for a cold one before driving? Hold our beer. Trying to convince a whole country that they can enjoy a can of beer before hopping into their cars seemed like a tall order. To answer the brief, Publicis Singapore came up with a solution: the Driver’s Fridge. The team designed this unique beer fridge with […]
Heineken USA presents its latest and most exciting innovation, Heineken 0.0, an alcohol-free malt beverage brewed with a unique recipe for a distinct, balanced taste – with only 69 calories per bottle. Heineken’s Master Brewers created the new zero-alcohol option using only natural ingredients, resulting in a brew for beer lovers, by beer lovers. With holistic […]
Heineken has launched the biggest ever campaign for an alcohol-free beer in the UK. The integrated ‘Now You Can’ campaign includes a £6 million-pound investment in TV commercials, cinema, digital and social activations, as well as on and off trade promotions, leading the alcohol-free category. The campaign, devised by Publicis Italy, premise is based around the […]