Leading global beer brand Heineken® has launched a worldwide recruitment campaign co-ideated by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor. Joseph ‘Josie’ McLoughlin owns McLoughlin’s Bar on the rural Achill Island. Situated at the edge of the world, the pub rests against the backdrop […]
Virtual experiences inform pub enthusiasts about the pubs’ historic features, using AR technology to preserve their past. Irish pubs are globally recognized cultural icons, and significant pieces of local history, many of which treasure priceless stories and valuable heirlooms. Pubs continue to play a fundamental role in the communities they serve, and their heritage deserves […]
Heineken® Ireland has today launched ‘The Perfect Match’ TVC, which will air for the first time this weekend. The campaign was created by Publicis Dublin for Heineken® Ireland and includes TV, data-informed digital, social and trade/shopper marketing executions. Celebrating Heineken’s decades’ long support of rugby, the TVC – which was filmed by director Karien Cherry & […]
