Heineken® is turning 24-hour laundromats into sports bars in partnership with LePub Singapore

Heineken® is turning 24-hour laundromats into sports bars in partnership with LePub Singapore

Heineken® and LePub Singapore are turning 24-hour laundromats into all-night sports bars so that Korea’s most hardcore football fans now have a place to watch the UEFA Champions League. The idea was inspired by the realization that Asia is home to some of the world’s most hardcore football fans – so devoted, they’ll wake up […]

Heineken® Transforms Historical Irish Pubs Into Museums, Spotlighting The Need For Their Preservation

Heineken® Transforms Historical Irish Pubs Into Museums, Spotlighting The Need For Their Preservation

Virtual experiences inform pub enthusiasts about the pubs’ historic features, using AR technology to preserve their past. Irish pubs are globally recognized cultural icons, and significant pieces of local history, many of which treasure priceless stories and valuable heirlooms. Pubs continue to play a fundamental role in the communities they serve, and their heritage deserves […]

Heineken® Captures That ‘First Sip’ Feeling In Its Newest Campaign ‘The First Ahhh!’, Showing Commitment To The Perfect Serve

Heineken® Captures That ‘First Sip’ Feeling In Its Newest Campaign ‘The First Ahhh!’, Showing Commitment To The Perfect Serve

There are few sensations in life that you can always rely on to provide gratification. The cold side of the pillow. The sun on your face. The first sip of a cold beer. That’s why Heineken® today launches its global integrated campaign ‘The First Ahhh!’ – capturing the iconic and refreshing ‘first sip’ feeling you […]

Heineken® Says “Cheers To The Real Hardcore Fans,” – But They Aren’t Who You Think

Heineken® Says “Cheers To The Real Hardcore Fans,” – But They Aren’t Who You Think

Heineken® is kicking off the UEFA knockout stages with its new campaign building on the established ‘Fresher Football’ platform that aims to make football more inclusive. The brand has been working to level the playing field by campaigning to make the sport a more positive and welcoming space to enjoy football together. This new campaign […]

‘Don’t Bale on Your Mates’: Publicis•Poke and Heineken 0.0 launch film celebrating the good times when going alcohol-free

‘Don’t Bale on Your Mates’: Publicis•Poke and Heineken 0.0 launch film celebrating the good times when going alcohol-free

Publicis•Poke has teamed up with Heineken 0.0 and football legend Gareth Bale to create a brand-new spot which focuses on the good times that going alcohol-free can bring – and how it doesn’t have to mean the end of your social life this January. Created by Publicis•Poke, 20” spot ‘Don’t Bale on Your Mates’, sees […]

HEINEKEN BUILDS ‘TH3 G4M1NG FR1DG3’: AN INNOVATIVE GAMING PC THAT WILL BOTH COOL DOWN YOUR HARDWARE AND YOUR BEER

HEINEKEN BUILDS ‘TH3 G4M1NG FR1DG3’: AN INNOVATIVE GAMING PC THAT WILL BOTH COOL DOWN YOUR HARDWARE AND YOUR BEER

Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and innovative tools to socialize while gaming. Heineken® is launching ‘TH3 G4M1NG FR1DG3’, a custom-made PC integrated with a Heineken® beer fridge thanks to an innovative cooling system. It is designed […]

Edelweiss introduces its new opus of its ‘Feel the Alps’ platform, enhancing the beer drinking experience to a new level of sensory delight

Edelweiss introduces its new opus of its ‘Feel the Alps’ platform, enhancing the beer drinking experience to a new level of sensory delight

Creative Agency FRED & FARID Los Angeles and Fashion photographer Hans Neumann direct the new campaign which explores a unique, sensorial approach to advertising that epitomises the essence of Edelweiss Edelweiss, the HEINEKEN owned premium wheat beer brand, introduces the second chapter of its “Feel the Alps” platform, with creative agency FRED & FARID Los […]

Heineken® and Le Pub to empower workers to regain control of their time and socialize with friends

Heineken® and Le Pub to empower workers to regain control of their time and socialize with friends

Heineken® and Le Pub launch the latest iteration of its #workresponsibly initiative, less than a year after ‘The Closer’. In the new campaign, ‘The Office Cleaners’, the brand aims to help restore the work-life balance of workers by setting healthy boundaries at work so they can enjoy time with the ones who matter most. According […]

HEINEKEN® TEAMS UP WITH THE CHAINSMOKERS FOR THEIR NEW GENRE-CROSSING “REFRESH YOUR MUSIC, REFRESH YOUR NIGHTS” CAMPAIGN LAUNCHING ACROSS ASIA

HEINEKEN® TEAMS UP WITH THE CHAINSMOKERS FOR THEIR NEW GENRE-CROSSING “REFRESH YOUR MUSIC, REFRESH YOUR NIGHTS” CAMPAIGN LAUNCHING ACROSS ASIA

HEINEKEN® has teamed up with world-famous electropop duo The Chainsmokers to launch its “Refresh Your Music, Refresh Your Nights” campaign in Asia. The cross-genre, cross-culture platform allows fans of different cultures, tribes and music preferences to come together to expand their music tastes. Launching Asia-wide, the Refresh Your Music, Refresh Your Nights campaign was developed by Le Pub, […]

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