Research Shows that Top FMCG Brands on Social Media Aren’t the Best Sellers

By Newsroom on October 7, 2014   Beverages, Features, Food, Latest, Launches, Marketing  

A new study revealed how the UK’s 100 biggest FMCG brands rank on social media – identifying that competitor brands are outshining top selling brands, by shifting the focus from sponsored pages and like ads, to promoting and boosting individual pieces of content. The research found that only one brand (Pepsi MAX) is a top […]