M&S’s low calorie food range ‘Count on Us’ is successfully countering declining interest in traditional calorie counting with a re-brand created by Elmwood that resonates with health conscious consumers. M&S launched its Count on Us low calorie range of food in late 2019, as an array of other weight loss tools and practices evolved. However, […]
Elmwood, one of the world’s most effective brand design consultancy, has appointed two new creative directors for its Leeds and London studios. John-Paul (JP) Hunter will lead the creative strategy and delivery of Elmwood’s London studio, and Helen Hartley will take the lead in Leeds. Both Helen and JP will be responsible for ensuring that […]
