Häagen-Dazs launches campaign on Amazon Fire TV in Germany

By Newsroom on March 25, 2021   Advertising, Food, Latest, Launches, Marketing  

Häagen-Dazs has launched a four-week promotional campaign, offering German customers a variety of discounted films on Amazon Fire TV devices each week. The drive builds on the ice cream powerhouse’s ongoing celebration of female empowerment, with each of the films amplifying the brand’s #DontHoldBack messaging. It also aims to boost awareness of the limited-edition DUO flavours, which […]