To celebrate the launch of its new ‘Highlander Honey’ whiskey, whiskey brand Dewar’s decided to employ the help of nature’s original 3D sculptors: bees. New York agency Sid Lee employed The Ebeling Group, the company behind the “Eyewriter Project,” to undertake this impossible project. Using 80,000 bees, they ‘3B-printed’ a bottle-shaped sculpture made out of […]
The House of Dewar’s has the spirits industry buzzing with the U.S. launch of Dewar’s Highlander Honey—Dewar’s Blended Scotch whiskey infused with natural flavors. This unique innovation is crafted by the infusion of hand-selected Scottish honey along with natural flavors into the original Dewar’s White Label blend, the #1 selling premium Blended Scotch whiskey in the […]
