As India recently celebrated its 70th Republic Day, Prime Focus Technologies’ latest digital film for Brooke Bond Red Label throws light on the discrimination towards Indians from the Northeast. Often regarded as foreigners owing to their distinct appearance, Indians from the Northeast region have been continually subjected to stereotyping in their own country. The film […]
Brooke Bond Red Label and Star Sports have joined forces to bring together Indian cricketer Venkatesh Prasad and Pakistani cricketer Aamer Sohail to break barriers over a cup of tea. The two players spoke about their playing days, when the rivalry was intense between India and Pakistan in cricket, and aimed to dissolve their differences […]
A Tale of 2 Blends is a new campaign released by Ogilvy Mumbai and Red Label. The brief was to to bring to life the brand platform of ‘Swad Apnepan ka’ in the digital space in a way that is engaging, endearing and warm. Much like Red Label tea. Red Label has always depicted the […]
A new International Women’s Day spot by Ogilvy Mumbai for Brooke Bond Red Label tea does not feature a woman at all! It uses children to tell us that togetherness increases when stereotypes decrease. Harshad Rajadhyaksha – Executive Creative Director, Ogilvy Mumbai said, “When a brand lives in the space of breaking social barriers, every little […]
Red Label Tea has had a recent history of stories which touch your heart. In keeping with its tradition of thought-provoking work centred around the tea’s taste of togetherness, here is one more by creative agency Ogilvy Mumbai. Kainaz Karmakar, ECD, Ogilvy Mumbai said, “Loneliness is the biggest disease going around in the world. And […]