Coca-Cola is using its annual festive marketing investment to build its Zero Sugar brand, a revamped effort on the discontinued Coke Zero. Kicking off the annual Christmas push is an integrated campaign culminating in a truck tour, TV ad (which is still under wraps), and more, tallying in at £7m. Aedamar Howlett, marketing director for […]
Coca‑Cola Great Britain announced its latest Christmas campaign to help kick start the festive period and spread happiness to people across the UK. This year, the seasonal favourite ‘Holidays are Coming’ TVC will kick-start the integrated Christmas marketing campaign, followed by a new TVC that is sure to incite the holiday spirit amongst its audiences […]
