One in five Brits live with IBS – why moving products beyond the free-from aisle is a big opportunity for retailers
April is IBS Awareness Month. With up to one in five people in the UK affected by irritable bowel syndrome (IBS), Low FODMAP, IBS friendly cooking sauce brand, Bay’s Kitchen is highlighting a major opportunity for retailers to rethink how digestive-friendly products are positioned in store – better serving the rapidly growing number of shoppers seeking food […]