WMH&I & IFFCO CREATE A NEW PLANT-BASED FOOD BRAND ROOTED IN MIDDLE EASTERN CULTURE

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<strong><em>WMH&I & IFFCO CREATE A NEW PLANT-BASED FOOD BRAND ROOTED IN MIDDLE EASTERN CULTURE</em></strong>

In collaboration with IFFCO’s Plant-Based Venture, WMH&I creates THRYVE™; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the Arabian Peninsula, at the same time celebrating local cuisines and traditions. After appointment, branding agency WMH&I discovered that […]