Alcotraz – the notorious prison-themed immersive cocktail experience – is set to open two brand new sites in October following phenomenal consumer demand. The infamous bar behind bars will open a new Cell Block in the heart of London’s West End in Covent Garden as a three month pop-up from Friday 4th October 2019. Alcotraz will then head to the seaside, […]
McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s tasked partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its […]
