🍻 The Future of Beer: IMPOSSIBREW® 🚀

By Newsroom on March 10, 2025   Beverages, Creative Gallery, Design, Design Gallery, Latest, Marketing, Packaging  

Derek&Eric love brands that challenge the status quo. IMPOSSIBREW® does exactly that—exceptional taste, a patent-pending Social Blend™, and the relaxing feeling of alcohol without the downsides. The problem? A cold, clinical identity that lacked the charisma to match its groundbreaking innovation. Challenge The non-alcoholic beer market is booming, fuelled by a generational shift towards healthier choices. Whilst options […]