Wagh Bakri Tea Group and Scarecrow M&C Saatchi commemorate the brand’s centenary year in India

Scarecrow M&C Saatchi and Wagh Bakri Tea Group are beginning the year on a high, after releasing a unique TVC, a Celebratory Anthem, and a Timeless Calendar to mark Wagh Bakri Tea Group’s 100 years of operations in India.

Wagh Bakri Tea Group and  Scarecrow M&C Saatchi commemorate the brand’s centenary year in India

The Journey So Far After starting its operation in 1919 from a tea depot, Wagh Bakri Tea Group has come a long way and has its presence across India and the world with multiple blends, variants and formats. The ‘Hamesha Rishtey Banaye’ stand Since inception, the brand believes in bringing people closer and in creating […]

Pizza Hut launches its first ad with boldest campaign ever with Bhuvan Bam, a.k.a BB Ki Vines

Conceptualized by Creativeland Asia, this campaign highlights Pizza Hut’s WOW Everyday Value Offer of tastiest pizzas starting at INR 99

Pizza Hut launches its first ad with boldest campaign ever with Bhuvan Bam, a.k.a BB Ki Vines

In a complete brand refresh, India’s leading pizza chain Pizza Hut’s new campaign announced a bold and fun campaign using internet star, Bhuvan Bam, being hypnotized by the delicious new range of pizzas.  The new TVCs have one of India’s most popular Youtubers Bhuvan Bam (BB Ki Vines) getting into a frenzy the moment the thought of a pizza […]

McDonald’s and 22feet Tribal Worldwide Reveal Story of the #TrulyIndianBurger this Independence Day

McDonald’s and 22feet Tribal Worldwide Reveal Story of the #TrulyIndianBurger this Independence Day

McDonald’s is often looked at as the quintessential western brand. This often leads people to assume that the house favourite burgers from McDonald’s India are also western in their origin. In an attempt to bust this myth and create awareness about the sourcing story and Indian origin of McDonald’s India’s food, this Independence Day, Hardcastle […]

Absolut and Lowe Lintas India Drive the Message that a Colourful World is a Colourless One

Absolut and Lowe Lintas India Drive the Message that a Colourful World is a Colourless One

Absolut once again brings forward its belief in Global Unity through a brand-new campaign named Born Colourless. The brand over the years has championed purpose led creativity and instigated an open world. In the new campaign Absolut highlights the deeply coloured opinions that exist in the world and leaves viewers with the message that for […]

Straight Forward Design Team with Mars to Create the Brand Identity for GoMo Dal Crunchies

Straight Forward Design Team with Mars to Create the Brand Identity for GoMo Dal Crunchies

Mars Edge, a new entrepreneurial arm of Mars, Incorporated dedicated to human health and wellness through targeted nutrition, has launched a new product rich in protein and micronutrients in India, with a comprehensive brand and packaging strategy by Straight Forward Design. As part of Mars Edge’s drive to create better lives through nutrition, GoMo Dal Crunchies have been […]

Taproot Dentsu Creates ‘Made Differently’ Campaign for Smartwater

Taproot Dentsu Creates ‘Made Differently’ Campaign for Smartwater

Coca-Cola India has enlisted Indian celebrities Rana Daggubati and Radhika Apte to help promote its premium water brand Smartwater. The ‘Made Differently’ campaign highlights the unique and distinct characters of the two brand ambassadors in a bid to showcase the innovative elements of the Smartwater brand. The campaign by Taproot Dentsu, aims to position people […]

MullenLowe Lintas Unveils New Family-Focused Campaign for Gits Food Products

MullenLowe Lintas Unveils New Family-Focused Campaign for Gits Food Products

Gits Food Products, a pioneer of convenience food in India, has unveiled its latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. This tagline roughly translates to ‘there is no problem or no need to worry, when there is Gits Food products’. Conceptualised by MullenLowe Lintas, the fresh new TV spots contain two delectable […]

Ogilvy Mumbai and Cadbury Dairy Milk Launch a New ‘Kiss Me’ Campaign for Silk Hazelnut

Ogilvy Mumbai and Cadbury Dairy Milk Launch a New ‘Kiss Me’ Campaign for Silk Hazelnut

Cadbury Dairy Milk Silk has always delighted its audiences with unique eat experiences. Kicking off the new year, we are bringing you another delicious novelty – Silk Hazelnut. An irresistible combination of rich creamy chocolate and whole Turkish hazelnuts. Hazelnuts are unknown in India – this was the challenge. How do we tell another irresistible […]

Brooke Bond Red Label Ad Tackles Stereotyping of Indians from the Northeast

Brooke Bond Red Label Ad Tackles Stereotyping of Indians from the Northeast

As India recently celebrated its 70th Republic Day, Prime Focus Technologies’ latest digital film for Brooke Bond Red Label throws light on the discrimination towards Indians from the Northeast. Often regarded as foreigners owing to their distinct appearance, Indians from the Northeast region have been continually subjected to stereotyping in their own country. The film […]

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