McDonald’s and 22feet Tribal Worldwide Reveal Story of the #TrulyIndianBurger this Independence Day

McDonald’s and 22feet Tribal Worldwide Reveal Story of the #TrulyIndianBurger this Independence Day

McDonald’s is often looked at as the quintessential western brand. This often leads people to assume that the house favourite burgers from McDonald’s India are also western in their origin. In an attempt to bust this myth and create awareness about the sourcing story and Indian origin of McDonald’s India’s food, this Independence Day, Hardcastle […]

Absolut and Lowe Lintas India Drive the Message that a Colourful World is a Colourless One

Absolut and Lowe Lintas India Drive the Message that a Colourful World is a Colourless One

Absolut once again brings forward its belief in Global Unity through a brand-new campaign named Born Colourless. The brand over the years has championed purpose led creativity and instigated an open world. In the new campaign Absolut highlights the deeply coloured opinions that exist in the world and leaves viewers with the message that for […]

Straight Forward Design Team with Mars to Create the Brand Identity for GoMo Dal Crunchies

Straight Forward Design Team with Mars to Create the Brand Identity for GoMo Dal Crunchies

Mars Edge, a new entrepreneurial arm of Mars, Incorporated dedicated to human health and wellness through targeted nutrition, has launched a new product rich in protein and micronutrients in India, with a comprehensive brand and packaging strategy by Straight Forward Design. As part of Mars Edge’s drive to create better lives through nutrition, GoMo Dal Crunchies have been […]

Taproot Dentsu Creates ‘Made Differently’ Campaign for Smartwater

Taproot Dentsu Creates ‘Made Differently’ Campaign for Smartwater

Coca-Cola India has enlisted Indian celebrities Rana Daggubati and Radhika Apte to help promote its premium water brand Smartwater. The ‘Made Differently’ campaign highlights the unique and distinct characters of the two brand ambassadors in a bid to showcase the innovative elements of the Smartwater brand. The campaign by Taproot Dentsu, aims to position people […]

MullenLowe Lintas Unveils New Family-Focused Campaign for Gits Food Products

MullenLowe Lintas Unveils New Family-Focused Campaign for Gits Food Products

Gits Food Products, a pioneer of convenience food in India, has unveiled its latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. This tagline roughly translates to ‘there is no problem or no need to worry, when there is Gits Food products’. Conceptualised by MullenLowe Lintas, the fresh new TV spots contain two delectable […]

Ogilvy Mumbai and Cadbury Dairy Milk Launch a New ‘Kiss Me’ Campaign for Silk Hazelnut

Ogilvy Mumbai and Cadbury Dairy Milk Launch a New ‘Kiss Me’ Campaign for Silk Hazelnut

Cadbury Dairy Milk Silk has always delighted its audiences with unique eat experiences. Kicking off the new year, we are bringing you another delicious novelty – Silk Hazelnut. An irresistible combination of rich creamy chocolate and whole Turkish hazelnuts. Hazelnuts are unknown in India – this was the challenge. How do we tell another irresistible […]

Brooke Bond Red Label Ad Tackles Stereotyping of Indians from the Northeast

Brooke Bond Red Label Ad Tackles Stereotyping of Indians from the Northeast

As India recently celebrated its 70th Republic Day, Prime Focus Technologies’ latest digital film for Brooke Bond Red Label throws light on the discrimination towards Indians from the Northeast. Often regarded as foreigners owing to their distinct appearance, Indians from the Northeast region have been continually subjected to stereotyping in their own country. The film […]

Shekhar Kapur and Parminder Nagra Launch Animation with WaterAid on Impact of Water Crisis on Girls

Shekhar Kapur and Parminder Nagra Launch Animation with WaterAid on Impact of Water Crisis on Girls

 Acclaimed Indian film director, Shekhar Kapur has collaborated with international charity WaterAid to create a short animation, Brides of the Well, adapted from a story written by Shekhar to highlight the impact of the water crisis on women and girls globally. Narrated by Bend it like Beckham and ER star, Parminder Nagra, the film […]

Mindshare Reunites Cricket Rivals Over a Cup of Tea for Brooke Bond Red Label and Star Sports

Mindshare Reunites Cricket Rivals Over a Cup of Tea for Brooke Bond Red Label and Star Sports

Brooke Bond Red Label and Star Sports have joined forces to bring together Indian cricketer Venkatesh Prasad and Pakistani cricketer Aamer Sohail to break barriers over a cup of tea. The two players spoke about their playing days, when the rivalry was intense between India and Pakistan in cricket, and aimed to dissolve their differences […]

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