Influencers left stunned & embarrassed as social media posts went out to over half a million followers
A hyper-realistic vegan food brand has pranked influencers into promoting a fake meal delivery service and its ‘chicken’ pieces as real meat when they are made from peas and soybeans. Instagram influencers were sent packages from UK company, THIS™, claiming to be a new recipe box service called ‘Surprise’ that delivers different surprise recipes to […]
Right now, staying connected to friends and family is more important than ever. Virtual pub quizzes are fun, but everyone might be hungry for something new! So, this weekend potato company, Albert Bartlett invited three top UK Foodie Influencers to host a Lock-In Cook-Off and challenge a group of their friends or family via Zoom to “Do The Albert Bartlett At […]
Global Redesign Creates Stronger Brand Love for Better-For-You Products
When Frito-Lay sought to introduce a brand of better-for-you snacks, they identified a group of ultimate influencers to inform their strategy. These influencers were critical to the process from beginning to end and provided direction across the brand’s ecosystem. Targeted to women ages 40 – 50, Off the Eaten Path was steered by these “Inspioneers,” […]
Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]
On March 28, fintech company iZettle launches ‘Bean There, Done That’, a podcast series providing coffee shop owners with practical business advice from key figures in the industry. The podcast has been created so busy coffee professionals can learn trends and advice on-the-go, all whilst running their business. Each episode is 30-35 minutes long and […]
Mrs Crimble’s, the gluten-free brand owned by Wessanen UK, has announced a partnership with digital influencer, the Topless Baker, on a social media campaign that aims to introduce more cake lovers to free-from bakery. Through his Topless Baker social channels, Matt Adlard – a self-taught baker – shares his delectable homemade creations with his many […]
A cheeky new digital campaign for Organic Valley is making sure you know about ghee, replacing the oils and butters online culinary influencers use with its new signature ghee – or clarified butter. Advertising agency Humanaut is launching the digital campaign to introduce Organic Valley’s Ghee. Because clarified butter is lactose-free, high in fat and […]
“Compete to unleash summer” is the tagline for Malibu’s summer tournament, Malibu Games; a three-day-long, non-stop fun-fest to kickstart the summer season – including a bold retake on some of our most beloved summer games. It’s Malibu’s belief that summer is when we feel most free and happy. And this year Malibu, the world’s number one […]
Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced. All powered by local […]
Alex, the passionate home cook behind “Alex French Guy Cooking” YouTube channel, has just released the final video of his DIY winemaking series, How To Make F* Wine at Home. In this 5 episode series, this Paris-based self-taught cook who achieved YouTube recognition by joining Jamie Oliver’s FoodTube network, is teaching viewers how to make their very own […]
