Birds Eye Brings Premium Fish Under the Captain Birds Eye Range as it Waves Goodbye to its Inspirations Sub-Brand

By on    Food, Latest, Launches, Marketing  

Birds Eye Brings Premium Fish Under the Captain Birds Eye Range as it Waves Goodbye to its Inspirations Sub-Brand

After significant research and testing, Birds Eye has made the decision to wave goodbye to its Inspirations brand across its fish portfolio. Instead, the range of premium Recipe, Lightly Dusted and Battered Fish will now join the Captain Birds Eye family range; a portfolio that has contributed £141m to the frozen fish category and grown […]

Brandon Delivers Bistro-Inspired Identity and Packaging Design for Birds Eye Inspirations

By on    Creative Gallery, Design Gallery, Food, Latest, Marketing, Packaging  

Brandon Delivers Bistro-Inspired Identity and Packaging Design for Birds Eye Inspirations

Birds Eye is disrupting the frozen fish sector with a new identity and packaging for its premium Inspirations range created by Brandon. Brandon’s design uses mouth-watering images of food on the front of pack, inspired by the editorial style of food photography currently seen in food and lifestyle publications. Brandon’s work moves away from the rest of […]