Consumer spending ensures long shelf life for independent food and drink brands
50 per cent of shoppers willing to spend 5-10 per cent more on independent brands 66 per cent of consumers purchased or recommended independents’ products during the lockdown
Independent food and drink brands are coming out on top, as consumers commit to supporting and spending up to 10 per cent more on products since the coronavirus lockdown, research has found. Since the global pandemic, Brits’ shopping and spending habits have changed dramatically. The demand for clothing has dropped by two fifths (YouGov) and […]