James White re-launches a reduced sugar Thorncroft cordial range together with a new Turmeric cordial.

James White re-launches a reduced sugar Thorncroft cordial range together with a new Turmeric cordial.

Thorncroft Cordials, acquired by James White Drinks in 2011, was the original pioneering cordial range that introduced Elderflower to the wider UK market. Faced with the challenge of the sugar tax, the James White team have successfully reduced the sugar content without compromising the unique Thorncroft flavours. To mark this change, the range has been […]

Big Tom gets Saucy

Big Tom gets Saucy

Big Tom, the UK’s favourite Bloody Mary mix for over two decades, is launching its very own spiced tomato Ketchup this spring, aiming to spice up the sauce and condiments market. Using the same instantly recognisable and addictive Big Tom spice blend and the same source of Portuguese tomatoes, the new Ketchup will delight the […]

Beet It Organic Unveils a Healthy New Design

Beet It Organic Unveils a Healthy New Design

James White Drinks has unveiled a refreshing modern design for its popular Beet It Organic beetroot juice, which has been bottled in rural Suffolk since 2005. Introducing James White’s new style logo, the new design incorporates the original calligraphy and a refreshed stylised beetroot illustration and complements the new “Bold by Nature” company strapline and […]