Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

by Jamie Williams who is Managing Partner of creative agency isobel and a member of the British Guild of Beer Writers

Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

This time last year, I asked in this publication ( FAB News ) if 2019 might be the year non-alcoholic beer explodes into the mainstream.  It had been a small, yet steadily growing category, without any major investment in UK consumer communication campaigns.  But the scene seemed to be set for significant growth.  And that’s exactly what […]

When will cider have its BrewDog moment

Craft beer’s huge growth has driven massive change within the beer category, forcing the big brewers to adapt and innovate. But what about them apples?

When will cider have its BrewDog moment

The explosion of craft beer in the UK, spearheaded by Scottish brewer BrewDog, has transformed our beer market.  It’s not only taking an ever-increasing share out of the traditional lager and real ale categories, it’s also forced the big traditional beer brands to sit up, take notice and raise their games.   As a response to craft, […]

Greene King IPA launch new Rugby World Cup Campaign… with the England Cricket Team

Greene King IPA launch new Rugby World Cup Campaign… with the England Cricket Team

Greene King IPA launch new Rugby World Cup Campaign… with the England Cricket TeamGreene King IPA, the nation’s favourite IPA and fastest selling cask ale, has launched a new campaign to celebrate the Rugby World Cup. Greene King IPA is the Official Community Club Partner of England Rugby. The campaign was created by independent creative […]