DREAM IT, DRAW IT, BAKE IT: BETTY CROCKER LAUNCHES AI-POWERED STUDIO TO BEAT ‘BAKER’S BLOCK’

DREAM IT, DRAW IT, BAKE IT: BETTY CROCKER LAUNCHES AI-POWERED STUDIO TO BEAT ‘BAKER’S BLOCK’

Iconic baking brand, Betty Crocker is to launch its interactive Dream Bake Studio at The Trafford Centre, Manchester. Set to inspire bakers and drive new engagement with consumers through a fun and interactive experience created by Momentum Worldwide, the cake pop-up has a unique difference – it will harness the power of AI. Using AI […]