Coke Zero Set to Become an Icon with New ‘Just Add Zero’ Campaign

By Newsroom on January 10, 2014   Advertising, Beverages, Latest, Launches, Marketing, Non Alcoholic, Promotions  

http://www.youtube.com/watch?v=Lm4oiLzJs2g Coca‑Cola is set to re-launch its zero sugar and zero calorie drink, Coke Zero, nine years after first launching in the UK in 2006. “Just Add Zero”, which launches on January 13, is the new integrated marketing campaign that will put the brand on TV and to the top of the agenda in 2014. […]