Challenger brand, Piccolo, simultaneously kicks off first out-of-home advert and TV debut
Piccolo, the UK’s fastest growing baby and toddler brand, has kicked off a duo of marketing activity with adverts on Sky and an out-of-home campaign all focused on its launch into the formula category. Aiming to steer away from the stereotypical milk adverts that consumers expect and to show the realities of everyday parenting, the […]