Brand brings viral “too-good-to-be-true” mobile ads to life KFC, the iconic fried chicken brand known for its creative storytelling, has launched a ground-breaking new campaign called Original Fake Games—transforming all those misleading “fake game ads” cluttering your social feeds into actual playable mobile games. With more than 100 million downloads of titles that never lived up […]
The Colonel Sanders chain revamped its recipe and gave away free chips in all its restaurants across Spain on 24th January. KFC calculated the amount of chips consumed in Spain and gave back the same quantity. PS21 developed the creative idea, while Arena is the media agency. The campaign has already led to +233 daily […]
In a move that literally leaves nothing in the way of late-night cravings, KFC—together with TBWA\RAAD—has done the unthinkable: removed the doors from its restaurants. Dubbed “KFC Out-Doors”, this disruptive campaign redefines what it means to be open 24/7 by turning formerly locked doors into eye-catching billboards celebrating KFC’s new around-the-clock service. For decades, shut […]
Organized to unveil KFC’s new Squid Game-inspired menu a week before the second season of the series was released, the event transformed a traditional product shot into a 3-hour-and-37-minute Living Ad, bringing together 456 participants, featuring 12 challenges, and attracting over 3.5 million views across Twitch and YouTube. Madrid’s Caja Mágica Stadium hosted The Menu […]
Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign. KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC “Bribe Bucket”, giving gamers a wild new way to […]
The collaboration between KFC and Jumpers, a leading local snack brand, based on an idea from an X user, breaks sales and social media records, with over 40 million impressions and a 22% increase in sales during the launch weekend. What started as a clever social media suggestion has turned into one of the most […]
Tonight, the nation will be treated to the kick-off of KFC’s biggest-ever UK brand campaign: Believe in Chicken. The launch film will premiere at the Euros opening match, Germany v Scotland, from 20:00 on ITV1, with a prime 90” slot. Kate Wall, Marketing Director at KFC said: ”We believe wholeheartedly in chicken at KFC. It’s […]
KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that’s larger than life – guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin’ Cheese in the Colonel’s […]
KFC, a leading fried chicken brand, presents their new restaurant in Tenerife overflying the island with a commercial aircraft. To that end, they have customized one airplane from the well-known local brand, CanaryFly. PS21 has sought to leverage the location of their new establishment beside north Tenerife’s airport, one of the airports with higher air […]
KFC is rewarding customers with a newly-launched in-app rewards programme themed around arcade games, with the chance to win free KFC menu items. The new rewards programme, called ‘KFC Rewards Arcade’, created by RAPP UK, is available within the KFC app and marks KFC’s move away from the transactional, points-based loyalty schemes that dominate the […]