McDONALD’S LAUNCHES FIRST-EVER BLANK HAPPY MEAL® BOX, ENCOURAGING KIDS TO ‘DRAW HOW THEY FEEL’
McDonald’s and communications agency Ready10, alongside marketing agency TMS, today launch the McDonald’s ‘draw how you feel meal’ where, for the first time ever, McDonald’s iconic Happy Meal® boxes will be blank to encourage children to express their emotions and unleash their creativity. Following last year’s Cannes Lions-winning campaign which saw the removal of the iconic smile from the boxes as a conversation starter for kids and their families to discuss their feelings, this […]