Denmark-based studio Kontrapunkt has redesigned the packaging for Carlsberg’s Black Gold pilsner. The new packaging nods to the brand’s historic Black Gold bottles, with more saturated black and golden colours than the previous design. Kontrapunkt has also added a black top cap to the packaging to help the beer stand out on the shelves. “From the […]
With more and more brands on the shelves and increased competition from new regional breweries, German consumers found it increasingly hard to separate the wheat from the chaff. Or, maybe more accurately, the hop from the chaff. Presented with this challenge, Kontrapunkt and Carlsberg Germany looked to give the can a new refreshed facing by […]
