Kraft Heinz appoints Media Bounty to work on Heinz for Baby brand

Kraft Heinz appoints Media Bounty to work on Heinz for Baby brand

Kraft Heinz has appointed Media Bounty as its social and digital agency to work on its Heinz for Baby brand. The appointment comes after a competitive process run through Creativebrief. Media Bounty’s appointment coincides with an exciting new chapter for Heinz for Baby, and its trusted range of expertly made baby food prepared with natural […]

Kraft Heinz launches new premium cordial range with PB Creative

Kraft Heinz launches new premium cordial range with PB Creative

London based brand design agency PB Creative, has partnered with Kraft Heinz to develop a new premium tier for drinks cordial brand Karvan Cévitam. Founded in the late 19th century, the original liquid was a concentrated fruit product that could be kept at room temperature as fridges were not widely available. In 1948, the brand took […]

Heinz’s new web presence is in the can, thanks to London agency ShopTalk

Heinz’s new web presence is in the can, thanks to London agency ShopTalk

ShopTalk creates a new website identity for iconic food brand Heinz, building on the international brand refresh by JKR. Heinz, which turned 150 last year, has just undergone a comprehensive redesign. ShopTalk was brought on board to help build on the digital expression of the new branding, communicating it effectively and consistently across all Heinz […]

Cracker Barrel Cheese Break Through the Cheese Buying Routine with New Design by BrandOpus

Cracker Barrel Cheese Break Through the Cheese Buying Routine with New Design by BrandOpus

Cracker Barrel Cheese has always been about award-winning craft and quality, a discerning choice. Beyond just purveying the exceptional product, BrandOpus built on the Cracker Barrel brand’s success by increasing premiumisation while delivering moments of everyday specialness every day. Cheese is never just cheese, and a moment with cheese is one of life’s simple pleasures—whether […]

Kraft Heinz Australia Launches New ‘Thicker is Tastier’ Push for Heinz Ketchup

Kraft Heinz Australia Launches New ‘Thicker is Tastier’ Push for Heinz Ketchup

Kraft Heinz Australia has launched its ‘Thicker is Tastier’ campaign for Heinz Ketchup via Channel T and Hogarth and is inviting all Australians to join the “Sauce or Ketchup” debate. Ketchup and sauce-loving enthusiasts across the nation have been faced with the ultimate condiment conundrum, “what is the difference between tomato sauce and tomato ketchup?” […]

Heinz Beanz Australia Launches New Can Sizes and Heart-Warming Animated Short Film

Heinz Beanz Australia Launches New Can Sizes and Heart-Warming Animated Short Film

In a bold move, Kraft Heinz Australia removes iconic Heinz Beanz branding for charming new labels, launching four new can sizes. The nationwide integrated campaign has been created by Y&R New Zealand and Assembly Ltd, with music composed by Franklin Road. The heartwarming campaign, led by an animated short film, follows ‘Geoff’ – the head […]

Heinz Develops ‘Chicago Dog Sauce’ for the City that Won’t Put Ketchup on its Hot Dogs

Heinz Develops ‘Chicago Dog Sauce’ for the City that Won’t Put Ketchup on its Hot Dogs

Every city has its own unique culinary delicacies and quirks, but few rival Chicagoans and their utter refusal to put ketchup on hot dogs. That’s why ketchup purveyor Heinz has rolled out a ‘Chicago Dog Sauce’ for National Hot Dog Day on July 19. Made specially for Chicagoans, the sauce – which Heinz said is […]