Stoneleigh hails from Marlborough, New Zealand’s most famous wine region, with an enviable international reputation for producing the best Sauvignon Blanc in the world. The challenge with any brand redesign is to consider what stays and what goes. What equities are required to keep brand recognition amongst current consumers, whilst attracting new ones. The Stoneleigh […]
Results from a new poll show nearly 3 in 10 people don’t recycle as much as they could, with 38% of those people citing confusing information on packaging or from local authorities as the reason. These figures are more pronounced among younger people, with those aged 16-34 least likely to say that they recycle all […]
It is apparently a common phenomenon for people to scratch the aluminum foil on their beer bottle’s necks. Based on this insight, creative agency BBDO Berlin has created limited edition ‘Scratchbottles’ for BECK’s beer, to make the process more playful and exciting. The beer bottles are covered with a unique aluminum canvas, allowing drinkers to […]
Over the past two decades, the amount of calories and serving sizes that Americans consume have increased dramatically. To better reflect their current eating habits, the US Food and Drug Administration (FDA) has proposed changes to the nutrition labels found on food packaging. In its redesigned labels, several food information has been enlarged, and its […]
To empower Americans to ‘get the 411’ on what’s in the foods and beverages they’re consuming, April 11, 2013 (4/11) has been declared “Read Your Labels Day” by Citizens for Health, one of the country’s oldest and most respected consumer advocacy groups. Families are encouraged to read the labels on products in their kitchen pantries […]