Due to run until mid-August, the activity centres around three new idents for the brand’s first Come Dine with Me sponsorship, premiering on Channel 4. Initials have created nine idents for the activity, featuring three different scenarios in 5, 10 and 15 second clips. Wider campaign elements include radio advertising. Media buying is by Zenith, while Brave […]
Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as […]
Lindahls, the leading Swedish quark brand, is launching a range of products in Waitrose, with design by Hornall Anderson. Quark, a type of fresh dairy product, is extremely popular in Northern Europe, and is seen as a huge opportunity in the UK. It is natural, high in protein and fat free, as well as healthy, […]