Snickers, with its iconic global campaign “You’re not you when you’re hungry”, is introducing a new twist – “You get confused when you’re hungry.” On Tuesday, March 27, Ronaldo, “o Fenômeno” (the phenomenon), was caught cheering for Argentina – Brazil’s historical football rival – at an exhibition game against Spain, in Madrid. This unique scene is part of a Snickers campaign […]
Luxury vodka brand Belvedere Vodka, introduces the newest innovation in its award-winning portfolio: Ginger Zest. On shelves starting April 2018, Belvedere Ginger Zest is a refreshing blend of tangy ginger and juicy spring lemons with a touch of grapefruit, creating a unique flavor profile perfect for a variety of cocktails. Belvedere’s distinctive, time-intensive maceration process […]
“The Challenge Rooms” takes players to the Rocky Mountains where an avalanche has hit the Coors Light Thermal Research Facility and they must find their way out. The experience costs €8 (£7) and runs from 10 April to 15 April in Dublin and 24 April to 29 April in Galway. Conor McIntyre, senior brand manager […]
Marketing agency Bob the Robot together with Paulig, the largest coffee house in Finland, created a sustainability concept that shows the potentially dark future of coffee. Finns love their coffee – in fact they consume the most coffee per capita in the world. The favourite beverage of many is currently, however, under threat due […]
Y&R NZ has given New Zealand-born natural health supplements brand, GO Healthy a whole new look and go-to-market strategy, launching in New Zealand with a new integrated campaign that calls for every man, woman and child, to ‘Go Be You’. The New Zealand campaign will also be used to launch GO Healthy in Australia. ‘Go […]
Diageo Australia has launched four new Bundaberg Rum TVCs via Leo Burnett Sydney, that celebrate the craft behind the iconic Australian spirit, the first of which aired last night (Sunday 4 March). The series of four 15 second television spots are part of the ‘Unmistakably Ours’ brand campaign that launched in March 2017. Filmed entirely […]
Steinlager Pure has launched a new TVC under the successful Keep it Pure campaign platform by DDB New Zealand. The inspiration for this latest Keep it Pure instalment was drawn from New Zealand’s strong legacy of pioneership and the idea that pioneers don’t compromise. The spot follows pioneer-ing Kiwi, Zane Lowe, whose father Derek […]
Belvedere Vodka and award-winning musician-actor-activist, Janelle Monáe, have come together for a two-year collaborative partnership to bring to life powerful co-created content and experiences. Launching in Los Angeles around cinema’s most iconic awards show, Belvedere and Monáe will premiere inspiring projects aimed at propelling next-generation voices across film, music and the arts. The special collaboration will champion […]
Beer, shamrocks and green rivers aren’t the only novelty items making headlines this St. Patrick’s Day. Great Harvest Bread Co. shows that St. Patrick’s Day has more to offer with classic, delicious Irish bread, pastries and sandwiches. The national farm-to-table bakery-cafe brand will celebrate St. Patrick’s Day with local communities across the country from March 10 – 17. […]
PepsiCo and BBDO Guerrero Philippines have partnered up to launch the beverage company’s global brand of purified water: Aquafina. PepsiCo expands its partnership with the agency by adding Aquafina to a roster of products being handled by BBDO Guerrero including Pepsi, Quaker and Frito Lay among others. Aquafina is the world’s best-selling water and having […]