Häagen-Dazs’ new brand strategy in the UK sees it building cultural relevance through style and fashion as it appeals to younger consumers aged 18 to 30. Creative agency, Space takes the lead on delivering this new strategy via a fashion-focused initiative, Püre Style, which launches during the 2019 Wimbledon Tennis Championships. The campaign brings together […]
MEC Wavemaker and evian are appealing to the inquisitive streak in Wimbledon fans’ with the return of the award winning #wimblewatch campaign, which this year watches people reacting to the action and packages the results into a daily three-minute film. Featuring celebrities and sports personalities — including Lee Mack, Laura Whitmore, Russell Kane, Rebecca Adlington, David […]
