Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet

By Newsroom on October 6, 2022   Advertising, Advertising Gallery, Creative Gallery, Food, Latest, Marketing  

Barilla, the world leading pasta manufacturer, launches its new “Passive Cooking” campaign signed by Publicis Italy/LePub – its global strategic and creative partner since 2021 – in collaboration with TOILETPAPER, the image-only magazine founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. The global brand campaign went live on October 5th, marking a continuum of […]