Moments Made to Share: Unlocking the Commercial Potential of Chinese New Year 2026

By on    Food, Latest, Promotions  

Moments Made to Share: Unlocking the Commercial Potential of Chinese New Year 2026

Lee Kum Kee champions a growing cultural occasion with a UK- and EU-wide investment programme Chinese New Year (CNY) remains one of the world’s most significant cultural occasions and yet, in the UK and wider Europe, it is still an under-leveraged retail moment with substantial headroom for growth. As awareness of Asian cuisines accelerates and […]

Lee Kum Kee Turns Up the Heat with a Brand New Chilli Sauce Range, Now Spicing Up Shelves at Sainsbury’s

By on    Food, Latest, Retail  

Lee Kum Kee Turns Up the Heat with a Brand New Chilli Sauce Range, Now Spicing Up Shelves at Sainsbury’s

Lee Kum Kee is firing up UK supermarkets with the launch of a bold new chilli sauce trio – WOW Chilli Sauces. Launched in Sainsbury’s stores across the UK, alongside Ocado, Amazon, and independent Asian retailers, the new sauces mark an exciting new direction for Lee Kum Kee, whose food heritage spans over 130 years. Known globally for […]