THERE’S A PUB IN IRELAND WITH YOUR NAME ON IT: HEINEKEN® LAUNCHES WORLDWIDE SEARCH TO FIND NEW OWNER, KEEPING THE FAMILY TRADITION ALIVE
Leading global beer brand Heineken® has launched a worldwide recruitment campaign co-ideated by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor. Joseph ‘Josie’ McLoughlin owns McLoughlin’s Bar on the rural Achill Island. Situated at the edge of the world, the pub rests against the backdrop […]