FANS HAVE MORE FRIENDS: HEINEKEN® LAUNCHES NEW GLOBAL SPONSORSHIP PLATFORM WITH NEW YORK-BASED SOCIAL EXPERIMENT

By on    Advertising, Advertising Gallery, Alcoholic, Beverages, Creative Gallery, Latest, Marketing  

FANS HAVE MORE FRIENDS: HEINEKEN® LAUNCHES NEW GLOBAL SPONSORSHIP PLATFORM WITH NEW YORK-BASED SOCIAL EXPERIMENT

On Matchday 8, the busiest night of the UEFA Champions League, Heineken® ran a real-life social experiment in New York to support the launch of its new global campaign, Fans Have More Friends, proving shared fandom can turn strangers into real connections. Heineken® this week launches Fans Have More Friends, a new global sponsorship platform […]

THERE’S A PUB IN IRELAND WITH YOUR NAME ON IT: HEINEKEN® LAUNCHES WORLDWIDE SEARCH TO FIND NEW OWNER, KEEPING THE FAMILY TRADITION ALIVE

By on    Advertising, Advertising Gallery, Alcoholic, Beverages, Creative Gallery, Latest, Marketing  

THERE’S A PUB IN IRELAND WITH YOUR NAME ON IT: HEINEKEN® LAUNCHES WORLDWIDE SEARCH TO FIND NEW OWNER, KEEPING THE FAMILY TRADITION ALIVE

Leading global beer brand Heineken® has launched a worldwide recruitment campaign co-ideated by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor. Joseph ‘Josie’ McLoughlin owns McLoughlin’s Bar on the rural Achill Island. Situated at the edge of the world, the pub rests against the backdrop […]