Hellmann’s Unveil New ‘Authentic and Natural’ Brand Identity and Positioning
Hellmann’s mayonnaise has updated it brand positioning and identity to reflect a more ‘natural’ direction as consumers continue to look or products that are natural and sustainably sourced. Supported by a £7m marketing campaign, the brand relaunch will see a new pack design roll out across its full mayonnaise portfolio, featuring a more contemporary, “deli-inspired […]