Southpaw Helps Estrella Galicia Super-Charge Growth In UK and Ireland
After a competitive pitch process, strategic creative agency Southpaw will help Estrella Galicia realise their vision to be “The Most Loved Spanish Beer in the UK & Ireland” using fresh audience insights and a new brand platform.
Estrella Galicia launched in the UK and Ireland in 2012, first building credibility with Spanish restaurants at grassroots level, and then developing a distribution strategy across national retailers and pub networks. With a strong core audience secured, there was one issue preventing the brand strengthening its dominance: Spanish home market comms were somewhat lost in […]