Lipton Ice Tea Helps Aussies ‘Beat the Heat’ in New Snapchat Campaign

By Newsroom on February 20, 2017   Beverages, Latest, Launches, Marketing, Non Alcoholic  

In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees.  Ads are served […]