THE COLLABORATORS AND MASTERCHEF FINALIST SANDY TANG LOOK TO CREATE A NEW CATEGORY OF WORLD DUMPLINGS, WITH THE REBRAND OF JOURNEY TO THE WEST

THE COLLABORATORS AND MASTERCHEF FINALIST SANDY TANG LOOK TO CREATE A NEW CATEGORY OF WORLD DUMPLINGS, WITH THE REBRAND OF JOURNEY TO THE WEST

Strategic food and drink brand design consultancy The Collaborators has worked with 2020 MasterChef finalist Sandy Tang and her business partner David Solomon to reposition and rebrand their range of chilled world dumplings – Journey To The West. The brand update aims to elevate world dumplings from starter and side-dish status, to become a whole […]