Elmwood London creates design for launch of low-cal beer Amstel 66

Elmwood London creates design for launch of low-cal beer Amstel 66

Elmwood London, the brand design consultancy, has created the design for Amstel 66, a new mid-strength, low-calorie beer, set for launch in March 2020. Amstel 66, the first low-calorie alternative from Amstel®, is carefully crafted for those looking for balance in their lives. It is 3% ABV and contains only 66 calories per bottle whilst […]

Heineken Debuts “Best Tasting Light Beer” Campaign Featuring Neil Patrick Harris

Heineken Debuts “Best Tasting Light Beer” Campaign Featuring Neil Patrick Harris

Heineken Light, the “Best Tasting Low Calorie Lager” winner at the 2013 World Beer Championships, announced the launch of its “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris.  Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and creatively bring the […]

479° launches with Target

479° launches with Target

Just in time for post-holiday resolutions, 479° announced that its delectable, low-calorie popcorn will soon be available at select Target stores. Starting in January 2014, store shelves will be stocked with big, beautiful snack bags containing the mouthwatering flavors 479° is known for. This debut will make Target the first and only mass retailer to bring 479° to market. “Target is […]