Elmwood London, the brand design consultancy, has created the design for Amstel 66, a new mid-strength, low-calorie beer, set for launch in March 2020. Amstel 66, the first low-calorie alternative from Amstel®, is carefully crafted for those looking for balance in their lives. It is 3% ABV and contains only 66 calories per bottle whilst […]
Heineken Light, the “Best Tasting Low Calorie Lager” winner at the 2013 World Beer Championships, announced the launch of its “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and creatively bring the […]
Just in time for post-holiday resolutions, 479° announced that its delectable, low-calorie popcorn will soon be available at select Target stores. Starting in January 2014, store shelves will be stocked with big, beautiful snack bags containing the mouthwatering flavors 479° is known for. This debut will make Target the first and only mass retailer to bring 479° to market. “Target is […]