LYRE’S TRANSPORTS DRINKERS TO THE IMPOSSIBLE BAR WITH NEW AUGMENTED REALITY TECHNOLOGY 

By Newsroom on October 5, 2022   Beverages, Innovation, Latest, Marketing, Non Alcoholic  

Lyre’s makes it easier than ever to explore the world of no and low alcohol with phase 2 of its ‘Anywhere, Anytime’ technology campaign

In a creative first for the brand, the world’s most awarded non-alcoholic spirits company, Lyre’s, is bringing its portfolio of spirits to life through augmented reality. Based on the brand’s iconic ‘Social Animals’ seen on Lyre’s labels, AR will animate the characters to take consumers on a journey of discovery with each bottle.   Inspiration for […]