Dutch vegetables brand HAK introduces ‘intelligent plate’ designed to help children eat more vegetables
The Helping Plate was developed with DDB Unlimited and is based on scientific insights
![Dutch vegetables brand HAK introduces ‘intelligent plate’ designed to help children eat more vegetables Dutch vegetables brand HAK introduces ‘intelligent plate’ designed to help children eat more vegetables](https://fabnews.live/wp-content/uploads/2021/01/The_Helping_Plate_keyvisual_1-1-e1611314195312-701x394.jpg)
Many parents face a daily problem: their children don’t eat enough vegetables. HAK, one of the largest vegetable brands in Northern Europe, is on a mission to solve this problem, and has introduced The Helping Plate: a plate that helps children to eat more veggies – without knowing it. The Leading Dutch University of Wageningen […]