KFC and Fiesta team up to launch a special edition of the classic Fresquito lollipop shaped like a chicken drumstick. A group of children interact with different media to give a playful nod to a product designed for children.. The campaign was created by PS21, with media planning by Arena. KFC and Fiesta have joined […]
Diageo-owned scotch whisky, Johnnie Walker, opens its first flagship experiential retail store in Madrid. The exciting new space, which promises to become a leading destination for Scotch lovers and whisky novices alike, plays host to a wide variety of immersive experiences, including whisky appreciation classes and tastings designed to help people explore the world of […]
A 238m² canvas made of real lemons was put up during the summer on Calle Fuencarral, one of the most central streets in Madrid, and posed a challenge for passers-by: to guess the exact amount of lemons used to create it. The outdoor activation was conceived by Publips Serviceplan for Amstel Radler, in a continuation […]