First-of-its-Kind Experiential Whisky Retail Store from Johnnie Walker

First-of-its-Kind Experiential Whisky Retail Store from Johnnie Walker

Diageo-owned scotch whisky, Johnnie Walker, opens its first flagship experiential retail store in Madrid. The exciting new space, which promises to become a leading destination for Scotch lovers and whisky novices alike, plays host to a wide variety of immersive experiences, including whisky appreciation classes and tastings designed to help people explore the world of […]

Amstel Radler and Publips Serviceplan Get Passers by Guessing with Billboard Made of 14,000 Lemons in Madrid

Amstel Radler and Publips Serviceplan Get Passers by Guessing with Billboard Made of 14,000 Lemons in Madrid

A 238m² canvas made of real lemons was put up during the summer on Calle Fuencarral, one of the most central streets in Madrid, and posed a challenge for passers-by: to guess the exact amount of lemons used to create it. The outdoor activation was conceived by Publips Serviceplan for Amstel Radler, in a continuation […]